Tsim Sha Tsui iSQUARE International Plaza | iSQUARE International Plaza joins hands with local illustration 'Chou Mei' this summer to present: Summer 'Mei' Force Chill with positive energy to redefine the beauty of life

Description

Tsim Sha Tsui iSQUARE International Plaza will join hands with 'Chou Mei', a creation by local post-90s up-and-coming illustrator CHÉRI, to present three 'Summer Chill' scenes from 11 July to 31 August 2025. The chubby, lively and versatile 'Chou Mei' with a pair of thick black eyebrows playfully 'rolls' into iSQUARE International Plaza, transforming into a 6-metre-tall 3D inflatable mascot for the first time, creating a joyful summer holiday atmosphere. There will be multiple limited-time adorable appearances to play and chill with everyone, celebrating a summer of 'Mei' Force Chill! Customers who spend HK$800 or more at iSQUARE International Plaza can redeem a limited-edition 'Chou Mei' USB rechargeable handheld fan, a must-have for fans!

iSQUARE International Plaza will also host a summer market, 'Chill with the Market', on three designated weekends from July to August (19-20 July, 16-17 August, and 23-24 August). Different brands and unique stalls will bring vibrant summer energy. To extend the happiness that 'Chou Mei' conveys, there will be a 'Chou Mei' pop-up store offering a range of limited-edition 'Chou Mei' themed merchandise from 19 to 20 July 2025, waiting for you to take home!

Hong Kong's post-90s up-and-coming illustrator's original character 'Chou Mei' turns five this summer and will be wandering around iSQUARE International Plaza

'Chou Mei', born during the pandemic in 2020, is celebrating its fifth anniversary. This summer, iSQUARE International Plaza collaborates with local illustrator CHÉRI, upholding the support for local artists. This adorable original character will transform into interesting appearances with classic healing catchphrases, taking over iSQUARE International Plaza. It will bring happiness and positive energy to both adults and children, offering a joyful and warm smile. The three 'Summer Chill' scenes include: 'Summer Chill Fun Farm' at the iPIAZZA main entrance of iSQUARE International Plaza, where you can enjoy a slow life with 'Chou Mei' in a fantasy apple tree house; 'Summer Chill Cool Poolside Party' on the 3rd floor iFUNCTION, where you can enjoy the art of 'Chou Mei' at the poolside; and 'Summer Chill Cute Sunflower Garden' at the lobby floor iEXHIBITION, where you can feel the healing power of nature with the lively 'Chou Mei'. These three 'Summer Chill' scenes await everyone to find 'Chou Mei', take photos, and spend the most healing and chilled summer together!  
 

Fans must-have! Redeem a limited-edition 'Chou Mei' USB rechargeable handheld fan with a mall-wide spending of HK$800 or above

From 11 July 2025, fans of 'Chou Mei', both adults and children, can redeem a limited-edition 'Chou Mei' USB rechargeable handheld fan with a spending of HK$800 or more in the mall. The small fan features cute animal-shaped 'Chou Mei' heads, including 'Sheep Chou Mei', 'Bee Chou Mei', and 'Black and White Holstein Chou Mei', along with uplifting catchphrases to cheer you up – 'Don't fill your life too full'. A must-have for 'Mei-kakis'!  

Redemption of Limited-edition 'Chou Mei' USB Rechargeable Handheld Fan
Date: From 11 July 2025 (while stocks last)
Time: 10:30am to 10:30pm
Venue: Concierge, Lobby Floor, iSQUARE International Plaza
Redemption Details:

• Spend HK$800 or above in a single transaction using electronic payment (maximum 2 different merchants)
• Or, spend HK$100 or above in a single transaction at any merchant in the mall, or spend HK$100 or above each in two different merchants on the same day, and present the corresponding same-day merchant machine-printed invoice and matching electronic payment slip upon redemption.
• Each person is limited to one redemption per day.

Special Feature: Summer Market Chill with vibrant summer energy and unique products at iSQUARE International Plaza

iSQUARE International Plaza presents the Summer Market Chill, collaborating with 'POPUPSHOGUN' on three designated weekends from July to August (19-20 July, 16-17 August, and 23-24 August). Join us at the 3rd floor iFUNCTION for a vibrant summer market! Multiple brands and unique stalls will offer a range of summer-themed design products, bringing a vibrant summer vibe.  

iSQUARE International Plaza Summer Market Chill
Date: 19-20 July, 16-17 August, and 23-24 August 2025
(Saturdays and Sundays)
Time: 12:00nn to 8:00pm
Venue: 3rd floor iFUNCTION, iSQUARE International Plaza

The 'Chou Mei' Pop-up Store arrives on 19-20 July with a range of limited-edition adorable merchandise!
Multiple exclusive cute products will be available for priority purchase!

A series of 'Chou Mei' limited-edition adorable merchandise infused with summer 'Mei' Force Chill elements, as well as a range of fifth-anniversary limited-edition designs, including mini sticker packs, Summer Edition postcards, Hong Kong-made keychains, emotion packs, 'Mei-mo pads', and stainless steel cups, will be available at the 'Chou Mei' Pop-up Store from 19 to 20 July 2025! The store will feature multiple products and uplifting catchphrases. Come to iSQUARE International Plaza to take photos and bring home a range of positive-energy 'Chou Mei' products!

iSQUARE International Plaza 'Chou Mei' Pop-up Store
Date: 19-20 July 2025 (Saturday and Sunday)
Time: 12:00nn to 8:00pm
Venue: 3rd floor iFUNCTION, iSQUARE International Plaza